We design a persona who will represent the target group of our design – international students in Bloomington, Indiana.
Simo Wong, who is an international student in Indiana University Bloomington, just enters his first year of study in a master program. He comes from Beijing, China. He is 24 years old. He is new in town so he doesn’t have that much friends here. But he wants to experience American culture more and be friends with local people.
His classmates always have parties at bar downtown. But since he doesn’t have a car and interact with people at a bar doesn’t fit his culture background, he seldom attend those events. He would want to go if the events are near where he lives and more games are included in the events. For example, last week, he just went to one of his friends’ birthday party in the neighborhood. He played some card games with other people and had a lot of fun.